Bachelor in Innovation & Management in TourismAdd to shortlist

Salzburg University of Applied Sciences

Austria

Applied Sciences

Tourism

Bachelor in Innovation & Management in Tourism

3 years

€726 pa

Programme profile

This highly innovative programme is aimed at students who plan to be leading this rapidly growing economic sector into the future.. Students can immediately apply the innovations and management skills which they have gained in the university environment to real-life situations.Fulltime instruction is blocked in two 11-week periods, the first from October through December and the second from April through June. The intermediary time should be used for employment within the field of tourism.

The programme aims to ensure that graduates recognise trends and develop alternative products for all the links in the chain of tourism services; engage with e-marketing and understand how to use the opportunities provided by the new media;understand the economic and legal framework in which to operate; are managers who can act in team oriented fashion. are familiar with knowledge management and are able to keep abreast of the very latest developments

Programme content

Tourism Management
Tourism Marketing
Innovation & Product Development
Business Administration
Tourism & the Internet IT [inc Tourism Applications]
Web Publishing
Communication & Leadership Skills
Foreign Language

Specialisation (4th, 5th and 6th semester):

Hospitality Management: Students will be confronted with a variety of topics including market positioning & quality management of hotels, budgeting & staffing of facilities, productivity and pricing in F & B

Destination Management : Principles of determining strategies for destination & leisure marketing, including various analyses, strengths & weaknesses profiling, success factor evaluations

40 weeks of employment in a tourism-related field are completed during the course of studies

Progression

The university offer a related Masters programme, taught through English. in the following area:

- Innovation & Management in Tourism

Entry Requirements

General Certificate of Education (with examination in 8 subjects where at least 3 are A-levels, alternatively 2 A-levels + 2 AS-levels. Subjects to include Maths

Six passes at Leaving Cert [inc. 2 x H5], inc two languages and Maths

Yes: Admission Test on-line or in Salzburg

None

Yes

01 November

31 May